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In the final part of our series on the changes brought about by interactive music, we’ll explore how this groundbreaking format could redefine the way listeners experience music. Throughout history, humanity has found joy in music. The mediums enabling us to repeatedly enjoy live performances have evolved continuously—from vinyl records to cassette tapes, CDs, and today’s online streaming services.
The first online music streaming service, RealAudio, was launched in the United States in 1995. As the first commercial service capable of streaming music and audio even on low-speed internet connections, it marked a significant milestone. Since then, music streaming services have become the primary means of music consumption. However, for quite some time, there has been no significant evolution in the mediums providing new types of music experiences. Enter interactive music—a next-generation medium poised to revolutionize stagnant patterns of music consumption.
Interactive music seamlessly integrates visual elements, storytelling, and interactive motion with sound, offering a multisensory experience. Powered by generative AI, this innovative format connects dynamic and captivating visuals with sound, often within metaverse spaces or apps. How might this groundbreaking experience transform the way listeners engage with music?
Interactive music unfolds alongside visuals and stories, creating a dynamic and immersive experience. Leveraging generative AI technology, sounds adapt to the listener’s movements, with corresponding visuals appearing in real-time. Within metaverse environments built around an artist’s unique vision, evolving scenarios influence the progression of sound, allowing for an ever-changing musical narrative. Listeners can engage with this innovative format through simple, intuitive touches, enjoying music that reacts directly to their input. As avatars move or interact with 3D objects within the metaverse, the flow of music shifts accordingly. Similarly, app-based interactive music enables users to experience dynamic and stunning 3D visuals synchronized with sound, transforming traditional listening into a captivating multisensory journey.
A prime example of this new wave in music is the interactive single ‘FIGHTMAN,’ a collaboration between Verses and SUMIN. ‘FIGHTMAN’ is an innovative app that empowers users to actively create and modify music in real-time, delivering a truly interactive musical experience.
The app’s interface is designed to be intuitive, allowing users to explore various features effortlessly. For instance, dragging a slime shaped object triggers a beat repeater effect, while touching the background adds unique audio effects. These elements blend seamlessly with SUMIN’s music, creating an immersive and engaging experience. Listeners move beyond passive enjoyment, gaining the opportunity to reinterpret and co-create the music, adding their own personal touch.
With ‘FIGHTMAN,’ technology and art merge to introduce a groundbreaking form of musical engagement. This new approach lets users actively participate in generating music, making the experience both creative and rewarding.
Interactive music allows listeners to create unique remixes that reflect their personal style with simple and intuitive controls. Not only can users remix tracks, but they can also produce short-form music videos that complement their creations. Powered by generative AI, the sounds adapt to the listener's screen touches and avatar interactions, resulting in personalized music remixes. Additionally, tools like Verses’ ‘Beat-based AI Music Video Generator’ enable users to create music videos perfectly matched to their remixed tracks.
All of this is achieved through intuitive interactions—listeners can express their emotions and ideas with just a few touches, without needing complex tools or technical skills. Interactive music sparks creativity and provides an excellent medium for transforming imagination into tangible, immersive experiences.
A great example of this innovation is Verses’ ‘DJ Hitchhiker's Metaverse Music.’ This interactive music platform makes it easy for listeners to craft personalized remixes. Within the app, users take on the role of a spacesuit-clad hitchhiker, exploring various virtual music environments. By touching the screen, they can manipulate beats, add rap elements, and ultimately create their own unique music compositions.
Interactive music in the metaverse is built around scenarios that reflect a musician's stories and messages. Listeners can step into a 3D world that brings these narratives to life, allowing them to experience and connect with the artist's vision firsthand. Just like playing a game, users can customize their avatars, explore the metaverse, complete missions, participate in events, and purchase virtual items.
By engaging as characters within the musician's universe, listeners can experience the artist’s music and stories simultaneously. Activities such as buying exclusive merchandise, sending messages to the musician, or taking selfies with the artist’s avatar enrich the overall experience. These interactions not only provide immersive content but also allow fans to express their admiration for the musician’s creative world more actively.